Michigan Central Station reopened in June 2024 and has since drawn some 300,000 visitors, Sirefman said. Ford, through an affiliate, paid $90 million for the former train station in 2018 and spent the next six years or so rehabbing it as an anchor for its autonomous and electric vehicle campus. A satellite building, a former Detroit Public Schools book depository, was also rehabbed and reopened as Newlab.
In 2024, Hilton paid what hotel industry publication Skift reported was $56 million for a majority interest in Sydell Hotels & Resorts LLC and Sydell Holding Company IUK Ltd. with plans to scale up the NoMad brand from just one currently operating hotel to up to 50 worldwide.
Skift reported that over time, NoMad could ultimately rival competitor Marriott International Inc.’s Edition hotel brand, which is also coming to Detroit — in Dan Gilbert’s Hudson’s Detroit development downtown.
When Hilton announced the Sydell deal in April 2024, it said there were 10 or so NoMad hotels “already in advanced stages of discussion.”
It would also be one of the rare Hilton hotels in Detroit, and add another 180 or so rooms to a market that the region’s tourism and convention industry has argued for years has been undersupplied. Although Hilton recently opened the Godfrey Hotel in Corktown, the hospitality giant has been outpaced by rival Marriott in opening new properties in the city’s rapidly changing downtown. Other Hilton hotels in downtown include a Hilton Garden Inn on Gratiot Avenue and a DoubleTree Suites on Fort Street.
NoMad was founded in 2011 and takes its name from the New York City neighborhood Madison Square North in Manhattan.
“NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,” Andrew Zobler, founder and CEO of Sydell Group, said in a statement.
“A city steeped in history with an incredibly bright future, NoMad Detroit is part of an ambitious project that is transforming The Station at Michigan Central into a center for commerce, innovation, community and culture. As we continue the international expansion of NoMad from the iconic London location, with plans to launch in Detroit and Singapore and more in the works, we look forward to giving travelers a chance to experience our unparalleled luxury in the most vibrant destinations.”
Sirefman noted that NoMad’s opening will mark the first time the top five floors of the depot have been finished. They have never previously been occupied.
Since opening last year, Michigan Central has been slowly filling the station’s 18 stories with daytime tenants, including Google Code Next and Boys & Girls Clubs of Southeastern Michigan on the fifth floor and Ford employees on floors eight through 10.
Light retail has added as well on the main floor: Detroit-based InLaws Hospitality opened a Yellow Light Coffee & Donuts location in November. Neighbor X Folk, a retail shop featuring small food items, local gifts and housewares from the owners of Corktown restaurant Folk, opened soon afterwards.