Coworking giant continues push in Michigan with 7 more locations

A coworking space giant is opening seven more new locations in Michigan in the next year or so.

As Switzerland-based IWG plc — IWG stands for International Workplace Group — brings three more of its HQ brand locations and four more of its Regus brand locations to the state, it continues its push into a market where companies including Bamboo, SpaceLab, Venture X, WeWork and others have maintained a presence for years, some of them with multiple locations in the region.

IWG said earlier this month it is opening the following locations by the middle of next year:

  • 2751 E. Jefferson Ave., Detroit. HQ location opening in the second quarter, 2025. Square feet: 13,500
  • 3150 Livernois Road, Troy. HQ location opening in the second quarter, 2025. Square feet: 15,400
  • 645 W. Grand River Ave., Howell. Regus location opening in the second quarter, 2025. Square feet: 10,000
  • 428 S. Monroe St., Monroe. HQ location opening in the second quarter, 2025. Square feet: 5,200
  • 4595 Broadmoor Ave., Grand Rapids. Regus location opening in the third quarter. Square feet: 5,900
  • 300 Ottawa Ave. NW, Grand Rapids. Regus location opening in the third quarter. Square feet: 9,200
  • 1005 S. Old U.S. 27, St. Johns. HQ location opening in the second quarter, 2025. Square feet: 7,100

Earlier this year IWG announced nine new locations in Michigan. According to CoStar Group Inc., a Washington, D.C.-based real estate information service, IWG has at least 20 other Michigan locations including Southfield, Bloomfield Hills, Novi, Troy (two), Royal Oak (two), Grand Rapids (three), Ann Arbor, Lansing, East Lansing, Dearborn, Birmingham, Detroit (two) and Clinton Township. They range between 2,000 and 21,000 square feet.

Aamir Farooqi, CEO and part owner of Banyan Capital Ventures, which owns the building at 2751 East Jefferson, said he was approached by IWG about some of his fourth-floor space in the property. 

“It’s three minutes from downtown, has lots of amenities with things like Red Hook and immediate parking,” Farooqi said. “I’m working right now to get this building ready … They want to be in New Center and Corktown. They believe in the recovery.”

The offices not only have coworking space but also private offices, meeting rooms and creative spaces, according to a news release.

IWG’s business model involves it entering into contracts with landlords, who pay for the build-out of the space. IWG secures users, collects a fee and pays for its own expenses, and the landlord pockets the rest. 

IWG said it signed agreements with building owners in 465 locations around the world in the first half of this year, with 200 of those being in the United States.

The company trades on the London Stock Exchange and reported 2023 revenue of $4.26 billion (£3.34 billion) earlier this year, a record high in the company’s 35-year history, although it missed analyst projections and posted another year of pre-tax losses (£189 million, or $240.8 million). In 2022, its pre-tax losses were £105 million, or $133.8 million.

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